Highlighting its ongoing growth and commitment to providing superior certified organic hygiene products, Organic Initiative (Oi) announced its expansion to 172 H-E-B stores and the launch of its new Oi Girl line of products.

San Antonio-based H-E-B is the first major retailer in the nation to offer Oi’s innovative line of pads and tampons for women as well as its breakthrough new Oi Girl product line for young girls. The products began hitting shelves in Texas the week of April 29.

Oi Girl is a first-of-its-kind line of smaller products made from 100% certified organic cotton for girls starting their periods. It taps into the growing interest from women of all ages in being healthy and reducing waste. The product line provides engaging information and features friendly, drawings of animals such as dolphins, penguins, and polar bears, reinforcing the earth-friendly message of the product. Oi Girl was created specifically for girls to help them feel confident and more in control of their periods with sizes suited to their younger bodies, and the comfort of naturally absorbent, non-irritant and chemical-free organic cotton.

“Our initiative is to remove synthetics and chemicals from hygiene products and make healthy, premium certified and affordable products accessible for all women,” says Helen Robinson, CEO of Oi. “Using products like Oi is a small change that we can all make while we join the journey to a lifetime of safe and healthy products for ourselves and the environment.”

Made from biodegradable 100% certified organic cotton, Oi tampons, pads and panty liners are free from synthetics, chemical sprays, perfumes and dyes. Every component of Oi products – including the packaging – is designed to help reduce the lifetime impact of synthetics, plastics and chemicals on the environment as well as on women’s and girls’ bodies.